Maidenberg reports that some customers only realized that the company was closing when they arrived at the stores to find “signs posted on locked store doors.” He also reports that the fall of the bridal retail giant presented an opportunity to competitors. He reports that “the closings added an element of panic to a wedding process often filled with stress, and brides and bridesmaids shared their exasperation on Twitter and Facebook.”
Writing for The New York Times following the announcement of the Alfred Angelo bridal chain's closure, Micah Maidenberg paints a picture of panic. The bridal retail giant would later confirm that it had filed for bankruptcy on July 14, 2017.😞 The New York Times reported that Alfred Angelo had closed its chain of stores without warning. Many brides who were excited about their upcoming weddings woke up to shocking news on July 14, 2017. According to the organizers of the award, Immediate Media’s Wedding Network brands, “the winners, across 23 categories, were voted for by over 20,000 readers and received 130,000 votes after being shortlisted by a panel of industry experts from hundreds of entries.” The Beginning of the EndĪnyone who had watched the Alfred Angelo executives walking up the stage to accept the Best Bridal Collection award in 2016 would not have guessed that the company would file for bankruptcy only a year later. In 2016, Alfred Angelo was the winner of the Best Bridal Collection award at the inaugural UK Wedding Awards.
It resulted in what the television station ABC 7 Chicago described as “an entire signature line of wedding dresses inspired by the princesses within many Disney films, including Snow White, Cinderella, and The Little Mermaid.” The partnership between Disney and Alfred Angelo started in 2010. In 2014, Disney's Fairy Tale Weddings & Honeymoons announced the creation of “a wedding dress inspired by the Disney animated feature, Frozen” in collaboration with Alfred Angelo. The company’s success resulted in collaborations with some of the industry giants like Disney.
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